Opanova Monthly

You’ve Found Your Salon Marketing Partner.

My website doesn’t represent the services I’m offering. When I go to my website, it doesn’t excite or educate me – so it’s probably not working for my current or new guests.

Does this sound like you?

You’re in the weeds of managing your salon or spa and the idea of marketing leaves your head spinning. You try to delegate these tasks to your team but follow-up is challenging. You couldn’t say what online platform is generating revenue for your business and you’re not sure where to give your time to marketing.

Imagine if…

You were working with an expert who knows the exact next move for your online strategy.

You have a scheduled monthly call to review consistent collected & organized data telling you what’s working and where you could improve in your business.

You have the comfort of your website being a tool for your business, so you and your team can focus on what they do best.

You've come to the right place.

Is your salon using Phorest Salon Software for your POS & booking appointments?

You’re in luck!

We specialize in working with salons to maximize growth by tracking marketing sources through our unique data analytics dashboard. We’ve developed a one-of-a-kind system that connects directly to Phorest’s analytics, and we use that data to strategically inform your marketing decisions.

When you work with Opanova you'll have the ability to utilize Phorest to the FULLEST potential by generating leads from your website into booked appointments.

Every Opanova Monthly Digital Marketing Strategy Includes

Monthly Marketing Strategy Includes 1 Monthly Strategy Meeting + 6 hours of support allocated to our strategy which looks like your own unique combination of the following tasks:

Website Support & Maintenance

CRM Funnel & Automation Support

Analytics Report

Analytics sent to your inbox on the 1st of each month

Campaign Management

Google & Social Media Ad Campaign Management

Quarterly Audit

1 Quarterly SEO Audit or Sales Funnel Audit

Newsletter Support

1 monthly newsletter sent on your behalf

Blog & Website Support

1 monthly blog or offer webpage

Google My Business

2 weekly Google My Business postings

Conversion Tracking

ROI/ROAS Conversation Tracking with Phorest Software*

Phorest API Support

Connect Phorest directly to your website and email clients through the CRM

Featured Clients

BELLA STYLE SALON

URBAN EVOLUTION SALON

IV SOLUTIONS SALON & SPA

FAQs

At this time we solely offer this monthly service to beauty based businesses. If you are wondering if your business is a good fit for – let’s hop on a discovery call!

While we do highly recommend Phorest to maximize the value of this service, we do work with salons that utilize other online booking systems such as Meevo, Vagaro, and other custom options. We require salons we work with to enable online booking to maximize results.

At most salons, marketing is left on the back burner and picked up by either the owner, guest happiness team, or savvy stylists to handle – specifically in the less busy times. What doesn’t work about this is there is little to no long term strategy.

 

I ask my clients to stick with the system for a minimum of 3 months for 1 reason = results are not immediate. We invest a significant amount of time in setup, so we ask you to expect at least a 3 month commitment.

Should you feel the monthly plan is not working for you before 3 months, I ask you to schedule a 1-on-1 to better understand how we can improve.

No, we do not offer social media management because this is best handled in house for a personalized feel. We will however assist with social media ads and strategy.

Yes! Your guest services team are the people who likely know your salon, guests and stylists best. I generally offer my salons to add me to their team slack so I am readily available for updates and questions.

 

I offer a once per month marketing topic group call for your Guests Happiness team members to attend and collaborate with other members. Additionally, the monthly plan includes a monthly call that can be attended by you and anyone in your team.

No, but we do offer website hosting at a discounted rate if you do.

For me to best understand how your salon and services work, I thoroughly enjoy booking an appointment and participating in your guest journey. This presents a wonderful opportunity to audit your process & capture images at the salon.

To schedule a salon visit, we must be working together for a minimum of 6 months. We split my travel costs 50/50.

Step Up Your Salon’s Marketing

It’s time to start tracking the return & results of your marketing. Make your online systems work for you by creating measurable goals & strategy – backed with my support.